Dedication (oo-ooh) That’s What You Need

Ah, good old Roy Castle had a point, Bless His Soul (yes, I know I’m showing my age), and it’s as true today as it was back in the 1980’s!

If you want to be the best and you want to beat the rest, you do need dedication and you do have to be committed to what you want to achieve.

“You don’t say!”, I hear you cry, but so many people talk the talk without walking the walk – true commitment is hard to come by and, truth be told, this is one of the biggest key’s to success for the small business owner.

know – I’ve watched enough people start a business (some fail and some succeed) to see just what a HUGE difference it makes. And I’ve experienced the shift for myself when I actually realised how important it was to me to make a go of my own business.

So, let me ask you – are you truly committed to making a real success of your business or are you just interested? This is HUGE and is the difference between really successful business owners and the ones who are just getting by.

If you are committed to growing your business and achieving something special, you will be doing all or most of the following:

*Spending more and more time working ON your business instead of just working IN it.

*Actively developing a marketing system to ensure you have a constant supply of customers – not just marketing when the work dries up.

*Focusing on client/customer attraction and retention and constantly researching the best ways to do this.

*Stepping outside your comfort zone to establish yourself as a trusted expert in your field – writing articles, running teleseminars and/or workshops, speaking at local events, developing information products and free reports etc.

*Following your ideas through to the end – making sure you finish projects and get them out into the public domain.

True commitment means you will do whatever it takes to achieve your desires. You know what your goals are and work hard to complete the tasks you need to get there.

You make sure you schedule time into your diary to work on marketing and you know the importance of getting it done.

Of course, we are all interested in success to some degree, otherwise we wouldn’t have set up our own businesses to start with, but many are in it just to do what is convenient for them.

For those who are simply interested, it’s all about when they can ‘find time’ to work the above things into their schedule. They allow themselves to find excuses about why ‘now’s not the right time’ or they just ‘don’t have time’ rather than going about finding how to MAKE now the right time and FIND the time they need.

The truth is you pay a high price for being just interested in growing your business. The lack of total commitment and dedication costs you in the end because it puts your ultimate success at risk.

The difference between those who are successful and those who are just about (or not even) ‘getting by’ is the difference between doing whatever it takes and doing what is convenient. Successful people do whatever it takes, especially when it’s uncomfortable.

All it takes one decision. The decision to go for it no matter what. The decision to do whatever it takes to have the success you dream of. So which one will it be for you?

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